Our Story

We started Rose Life Care with a clear purpose: to raise the standard of in-home care by combining our experience in the industry with genuine compassion and modern, common-sense solutions.

Between us — Scott, Shawn, and Bronwyn — we’ve spent years working in aged care, including managing services for more than 500 clients and leading teams of over 150 staff. Through that journey, we saw both the strengths of the system and the areas that weren’t working. We knew there had to be a better way — a more personal, respectful, and dignified approach to care that truly puts people first.

Scott and Bronwyn have both worked hands-on and in leadership roles in aged care for years. Their experience taught them what really matters to clients and families — and how important it is to treat every person like a person, not a number. At the same time, Shawn saw an opportunity to improve the way care is delivered by introducing better systems and smarter processes. His background in business helped shape the foundation of Rose Life Care, where we blend heart with efficiency to create something different.

Our goal was never to become the biggest provider — it was to be the most trusted. We wanted to create a local service where people feel heard, respected, and safe. We believe in personalised care that fits each person’s life, routines, and preferences — because no two people are the same, and neither is their care.

We didn’t start Rose Life Care just to provide services. We started it because we wanted families to feel the kind of peace we’d want for our own loved ones — knowing that the people looking after them genuinely care, and will always go the extra mile.

As we’ve grown, we’ve never lost that focus. Recently, we expanded onto the Mid North Coast — the very place where Scott and Bronwyn first began their journey in aged care. It feels incredibly meaningful to return to a region that helped shape our values and passion. Now, we’re proud to be supporting people in that community too, offering the same heart-led care that Rose Life Care was built on.

And we’re just getting started. We're always growing, always learning, and always striving to do better. We’re excited for the road ahead — and grateful to walk it alongside the people and families we support.